From Market Entry to Execution – What's next for your retail venture?
- Hieu Do
- Mar 17
- 3 min read
Updated: Mar 19
You’ve done the hard part—navigating Vietnam’s market entry, securing your business license, and launching your e-commerce brand. Maybe you started with direct-to-consumer (D2C) sales on social media, then expanded to a website, a Shopee or TikTok store, and now you’re working with distributors or even opening a physical shop. But growth brings complexity, and suddenly, execution is your biggest challenge.
At SOSP Consulting Group, we work with FDI e-commerce SMEs like yours, helping them move beyond market entry to structured execution. We’ve seen first-hand how businesses struggle—not because they lack ideas but because their teams aren’t equipped to manage the projects that drive those ideas forward.
The Execution Pain Points You’re Facing
1️⃣ Scaling Chaos Across Channels
Your business is now multi-channel—social media, marketplaces, distributors, maybe even a storefront. But each initiative feels like a scramble. A product launch? Stock issues. A campaign? Delayed updates. Customers and partners expect consistency, and misalignment costs you sales.
2️⃣ Business License & Compliance Tasks Pile Up
You’ve got the license, but now you need to register products, comply with regulations, and handle tax filings. These aren’t just one-time tasks; they require proper project planning to avoid costly delays.
3️⃣ Payment & Cross-Border Transactions Get Messy
Expanding beyond Vietnam? Setting up payment gateways, cross-border remittances, and invoicing systems is critical—but SMEs often leave these tasks unstructured, leading to cash flow disruptions.
4️⃣ Teams Are Pulled in Every Direction
Your lean team is handling everything—marketing, fulfillment, customer service—but no one is managing projects efficiently. A new feature for your website gets stuck in development, while your offline distributor is waiting on new packaging updates.
5️⃣ Cross-Border Expansion Brings New Challenges
Your business is attracting customers beyond Vietnam—expats, international buyers, and regional shoppers from Thailand, Indonesia, and beyond. You’re selling on Shopee, TikTok Shop, your own website, and even Amazon, but managing payments across multiple platforms and currencies is becoming a headache.
From handling VND, USD, THB, and IDR transactions to ensuring smooth payouts and compliance with different tax regulations, these are not just financial tasks—they’re critical projects that need structured execution. Without the right approach, delayed settlements, high fees, and cash flow gaps could slow your momentum..
How Effective Project Management Keeps You in Control
Getting your business license was a milestone. Hiring a team was another. But now, structured execution is the key to moving forward. Whether it’s launching a product, expanding to a new channel, onboarding a distributor, or managing cross-border payments, good project management ensures everything stays on track.
Selling Across Borders Without Payment Hassles
🔹 Your Pain: You’re selling on Shopee, TikTok Shop, your own website, and Amazon—even opening stores in Thailand or Indonesia. But payouts are slow, fees add up, and handling multiple currencies is overwhelming.
🔹 Project Management Fix: Set up structured workflows—choose the right multi-currency payment solution, align payment terms across platforms, and plan for smooth cash flow management.
🔹 Your Win: Faster settlements, reduced costs, and financial clarity—allowing you to reinvest in growth.
Launching a Product Across Channels
🔹 Your Pain: Your new T-shirt line is ready, but Shopee is stocked while TikTok runs out, and your website crashes.
🔹 Project Management Fix: Plan each step—set inventory levels, align all platforms, and schedule a unified launch.
🔹 Your Win: A seamless rollout, from TikTok videos to supermarket shelves.
Onboarding a Distributor Without Delays
🔹 Your Pain: Your supermarket distributor is on board, but your supply is late, and packaging is incorrect.
🔹 Project Management Fix: Sequence the process—finalize packaging, align inventory, and ensure timely delivery.
🔹 Your Win: Shelves stocked on time, no missed opportunities.
Opening Your First Physical Store
🔹 Your Pain: Your lease is signed, but store setup drags, and stock is stuck in customs.
🔹 Project Management Fix: Structure the process—finalize permits first, complete store fit-out, then bring in stock.
🔹 Your Win: Grand opening happens on time, with products ready to sell.
Why This Matters for Your E-commerce Growth
Vietnam’s retail market is projected to hit $488 billion by 2029, with e-commerce set to reach $63 billion by 2030.
Your business is growing fast, but expansion without structured execution can lead to delays, cash flow gaps, and missed opportunities. Business owners who master project management will not only survive but thrive in this dynamic landscape.
Get Free Resources & Workshops to Improve Execution
Follow SOSP Consulting Group for practical insights, case studies, and free workshops on project management for e-commerce businesses in Vietnam.
🔹 Stay ahead—Follow us for insights!
🔹 Join our upcoming free workshops—Learn practical execution strategies!
Let’s build the foundation for your next growth phase—one successful project at a time.
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𝐸𝑚𝑝𝑜𝑤𝑒𝑟𝑖𝑛𝑔 𝑉𝑖𝑒𝑡𝑛𝑎𝑚-𝑏𝑎𝑠𝑒𝑑 𝐹𝐷𝐼 𝑆𝑡𝑎𝑟𝑡𝑢𝑝𝑠, 𝑆𝑀𝐸𝑠 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑒𝑓𝑓𝑒𝑐𝑡𝑖𝑣𝑒 𝑜𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑎𝑛𝑑 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛𝑠
CONTACT SOSP Consulting Group
🏢 Rep Office: 17th floor, Vincom Center Buildings, 72 Le Thanh Ton Street, Ben Nghe Ward, District 1, HCMC
🏢 Headquarter: 3th floor, 126 Nguyen Thi Minh Khai street, Ward 6, District 3, HCMC
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