
Meet the Team
Our dynamic team comprises seasoned professionals with over 15 years of experience in SMEs, high growth startups and large corporations across Retail and IT. We bring proven expertise and valuable insights to early-stage ventures, with a focus on the Vietnamese market.
With diverse backgrounds in Market Research, HR Strategy and Business Operations, we are dedicated to providing tailored solutions that empower your market entry and on-going support for your business long-term success. Together, we navigate the complexities of the market to help you achieve your goals.
- High Quality, Cost-Effective Services for SMBs: Professional market research from former Kantar & Ipsos experts, delivering over 600+ projects in FMCG, retail, healthcare, education, fintech, and consumer services—at less than 30% of big-firm costs.
- Strong E-commerce Network: Direct insights and updates from Lazada, TikTok, and Shopee, tailored for clients targeting Vietnamese consumers.
- Hands-On Startup & SME Expertise: hands-on experience with early-stage FDI startups and SMEs across e-commerce, retail, and IT-software. We offer actionable advice beyond market entry that help you excel your business success, including recruitment strategies and leadership advisory for leading the main workforce generation in Vietnam - millennials and Gen Z.
