Challenge
A new market entrant in Vietnam’s English language learning sector wanted to identify target customer segments, understand potential market share, and learn how to stand out from competitors. They also needed insights on regulations for foreign-owned centers, all within a limited budget, to gradually expand with minimized risk.
Solution
We conducted desk research, analyzing secondary data from government reports, industry sources, and insights from local industry experts (VUS, ILA, British Council). Key areas covered in the report included:
Key Market Indicators (CAGR, market size, top players)
Market Sizing Estimation (TAM, SAM, SOM)
Market Environment (PEST analysis)
Market Dynamics (drivers, restraints, trends)
Competitive and Regulatory Analysis
This helped the client identify where to compete, reduce entry risk, and leverage local networks.
Results
The client received a comprehensive report with strategic recommendations on target market segmentation, product offerings, partnership strategies, teacher acquisition, and a phased market entry approach. This allowed them to make informed, cost-effective entry decisions quickly.
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Are you considering launching a language center in Ho Chi Minh City or expanding your business in Vietnam?
At SOSP Consulting Group, our experts bring over 7 years of qualitative & quantitative market research experience, having delivered 600+ research projects across FMCG and non-FMCG sectors. We specialize in Doing Business in Vietnam, guiding startups and SMEs through Vietnam Market Entry, Setting up a Company in Vietnam, and offering in-depth Vietnam Market Research tailored to your needs.
Speak with us today to explore how we can help you navigate the Vietnamese market and establish a thriving business presence.
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