When sales skyrocket but profit margins shrink, it’s rarely a marketing problem — it’s an operations one. Many DTC founders hit a wall at the 6–7 figure stage because their backend can’t keep up with demand. This article breaks down how growing brands — from lifestyle to fragrance — can rebuild their operational backbone for scale, using proven frameworks from fractional COOs who’ve helped eCommerce businesses reduce chaos, boost efficiency, and grow profitably across borders