
Market Scanning
Market Scanning
Fast-Track Your Market Understanding
Service Description
For businesses looking to enter a new market or explore opportunities with limited information, our Market Scanning service provides a foundational market overview to support strategic decision-making. Whether you’re an FDI company unfamiliar with Vietnam’s landscape or a business seeking preliminary insights before deeper market entry planning, SOSP Consulting Group delivers concise, data-driven analysis to help you identify potential products, services, and target segments. What is "Market Scanning"? Market Scanning is a quick, cost-effective research approach designed to give businesses a broad yet structured understanding of a market. By leveraging secondary research and data crawling, we extract relevant insights from industry reports, government data, and competitive benchmarks to provide a clear snapshot of the business environment. Scope of Research Our Market Scanning service covers: ✔ Market Fundamentals – Overview of the industry landscape, key players, and growth potential. ✔ PESTLE Analysis – Examination of political, economic, social, technological, legal, and environmental factors influencing the market. ✔ Market Dynamics – Demand trends, consumer behavior, and industry drivers. ✔ Potential Segmentation – Identification of customer segments and emerging market niches. ✔ Legal Environment – Key regulations, compliance requirements, and potential barriers to entry. ✔ Competitive Environment Overview – Mapping of major players, industry benchmarks, and differentiation strategies. ✔ Current Competitive Offerings – Analysis of pricing, country of origin (COO), product features, and positioning, based on data from up to three major retailers. Why Choose SOSP Consulting Group? 🚀 Fast & Actionable – Gain high-level market insights in a short timeframe without the need for deep-dive research. 🌍 Local Knowledge, Global Perspective – As an external, non-biased partner, we provide objective insights tailored to FDI companies operating in Vietnam. 📊 Data-Driven Approach – Our structured methodology ensures reliable, evidence-based recommendations. Get Started with Market Scanning If you’re exploring a new market and need a basic yet strategic understanding to guide your next steps, SOSP Consulting Group can provide the clarity you need. Contact us today to discuss your market scanning needs and receive a customized research proposal.










Upcoming Sessions
Contact Details
0785778925
support@sospgroup.com
Vincom Center, Đường Lê Thánh Tôn, Bến Nghé, District 1, Ho Chi Minh City, Vietnam